A series of posters and membership cards for a local business, Chiappetta Shoes.
To coincide with the launch of their three new membership rewards programs Chiappetta wanted visually intriguing and informative posters tailored to each program.
I tried to keep the overall look of the posters fairly simple and clean, while keeping emphasis on their existing branding and colors. The athletic club poster was intended for display in gyms and schools, the work club was to go to factory locker and break rooms, and the loyalty program was meant for mainly in-store use. I also designed a series of membership cards and sign up forms to go along with the posters.